Download Digital Revolution - the Active Audience 2012.


This report (October 2012) is the fourth edition of the Digital Revolution series, first commissioned by Cine-Regio in 2008.

Digital Revolution - the Active Audience looks at the implications for film of changing consumer demand patterns, fuelled by a new wave of digital development. It assesses the challenges to existing models but focuses on the potential for new demand-driven strategies for business and public policy, based on three core themes: reach, experience and engagement.
 

 

Read the executive summary of Digital Revolution - the Active Audience, 2012 here.
 
Digital Revolution - executive summary

 

Download table of contents of Digital Revolution - the Active Audience, 2012 here.
 
Digital Revolution - table of contents

 

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